If you are blogging with your students, you have been exposed to them. You have been exposed to hundreds of unimaginative, cloned, generic and uninspiring BLOG TITLES.
When opening your RSS reader that contains the latest blog posts of your students, you are confronted with a list, similar to the one below.
How do we help students write better blog post titles?
1. Make them AWARE of the importance of a title
We live in a hyperlinked world. No matter if you are trying to drive traffic to your blog via email and include a link, an RSS feed, where you compete with hundreds of other subscriptions or entice someone to follow your link on Twitter. You have 1 second or less to hook potential readers and make them want to click on your title to read your content.
Although the content of your blog is the most important component of your blog, if the title isn’t up to par, you will not get the audience the content deserves.
It is the title’s job to make a potential reader a reader.
2. Take a look at a variety of good and bad.
After making students aware of their unimaginative blog titles, titles seemed to improve for our sixth graders below.
The Hub Spot Blog Topic Generator, might come in handy to discuss with your students the algorithm behind the generator and what are considered common features of a “good topic/title”.
Notice the features that are included in the following titles, after I entered: global, experiences, poetry into the generator:
- appealing to reader’s curiosity
- vocabulary such as “ultimate”, “everyone”, “should be”
- attention grabbing
- controversial ( cheat sheet)
3. Practice, model, practice, model, practice writing good titles
Created with Quozio
created with Haiku Deck
Tips & Advice:
On the SkyWord Blog, 6 Best Practices for How to Get that Click are suggested:
While students might not have a choice always of what they are writing about (ex. if the assignment can be written as a list) , these recommendations could be tweaked.
- Make the most of current events: Tie your headline to news and newsmakers
- Break some “rules” of headline writing, like length
- Seek to pique the reader’s curiosity
- Never underestimate the emotional factor of a headline
- Call the reader to action with direct action words
- Make bold claims
- Sound like a human, not a robot